Scura Bellezza was a fundraising event to support the Legacy Foundation Art & Soul Program.

Legacy Foundation

Legacy Foundation is a non-profit youth development organization focusing on empowering struggle teens to build self-confidence and strength through pursue of expression, compassion and achievements with art. Since 1997, the foundation has been providing life-changing opportunities to at-risk youth by introducing mountain sports and healthy lifestyle via the Campcare program. With the new Art & Soul program, the foundation will continue to aspiring young artists to enrich the community.

My Role

Identifying the deliverables

I worked closely with my team to identify the ecstatic values. Website, print and digital promotional materials, and business cards were selected based on accessibility and marketing direction to help promote this fundraising event.

 

The main website and business cards would reflect and communicate the foundation's principles and the Art & Soul program. An individual event page, prints, and digital promotional materials would focus on the fundraising event.

Art Direction

To express the joy and talent of the foundation, bright and cheerful were the focus for website and business cards. Clean colourful images and typography were applied to bridge the Art & Soul program. 

As the creative director, I was responsible for supervising the creative department and the overall production of creative materials. I had to ensure they are unified across various platforms and canvas. I would then report back to the CEO for feedbacks after each milestone.

The idea behind the fundraising event was to provide an elegant top tier fun bondage experience. To get people intrigued about the event, I applied series of images arranged in clean structure with colour schemes that ties in to the theme to visually communicate the representation of the event.

Deliverables

With my outstanding design layout and typography skills, I created multiple lookbooks, proposals and posters. Everyone on the team was impressed with the promotional materials and received positive feedbacks from major sponsors and invited guests.

The Event

Sponsors were onboard and we were excited about the event, but it was cancelled because of low ticket response. 

Me too!