Red Panda Run is an original run forever game for iOS devices. It was partnered with Red Panda Network to bring awareness and promote donations in order to help save Red Pandas.

Fun of this Project

This was a collaborative thesis project proposed by seven graduate students at the Centre for Digital Media.

 

Red panda population is declining due to habitat fragmentation and poaching. Our focus was to bring awareness to save the red pandas while applying fun and easy to deploy game mechanics that are engaging to young audiences.

 

To make it visually appealing, we applied unique water colour effects, incorporated animations, and environments that are corresponding to the red pandas.

My Role

Within this talented group, I established multiple roles. Before we started the project, I took the initiative to research on red panda. The information was taken account into design development. 

Leading the user experience side of the project, I structured the information architect and produced high fidelity mock ups for the development team to visualize the interface. I applied my graphics design talent and designed the iconic character and produced interface asset.
 

I have also worked closely with the game designer to design the different game sections and refined the game mechanics based on feedbacks and interviews through user testing.
 

Discovering Red Panda

Red Pandas are endemic to the Himalayas and ranges from western Nepal to southwest China. Through research, we incorporated red panda’s behaviors, diets, and environments into the game. It reflected their habitat and this specific geological region and culture.

Sketching, wireframing, and prototyping were used continuously throughout the design process to evaluate and bring designs to life. With working prototypes available on devices, we worked collaboratively, tested and iterated progressively.

Framework

I was responsible for promoting Red Panda Run via social media, such as, Facebook and Twitter. Within two months, Facebook page collected over 100 likes and reached over 1000 audiences.

Connect with Red Panda Run     

Red Panda Run was a success. The game, the character and the interface received numerous positive feedbacks from the institute and audiences.

Our Red Panda

Me too!